Two Things For Tony’s

Challenge:
How can Tony’s Chocolonely get people to care about the serious issue of inequality in the chocolate industry in a category driven by indulgence and impulse?

Solution:
Reframe every chocolate purchase as a small act of activism, using bold, attention-grabbing messaging that makes choosing Tony’s Chocolonely feel like choosing a more ethical, impactful way to indulge.

Key message: There are two ways to feel good about chocolate.